Public Transportation Operating Agencies as Employers of Choice

TRB’s Transit Cooperative Research Program (TCRP) Report 103 documents principles, techniques, and strategies that are used in workforce recruitment, development, and retention. The report includes a companion document, “Communications Strategy and Implementation Plan, Positioning the Public Transportation Operating Agency as an Employer of Choice” that describes strategies and solutions that offer the greatest potential for positioning public transportation operating agencies as an employer of choice.

Contributors: Watson Wyatt Worldwide and Focus Group Corporation